Pendulum Website Home Page

Pendulum

http://www.pendulum.com/

The layout of pendulums website is a lot more organised than chase and status and Sub Focus’s websites. We see a consistent blend of colours that relate to the album cover of Immersion. The use of the sea is a reference in their music videos, such as Witchcraft and watercolours. At the top is a bar containing the page names. They’re in a similar bold font and capital letters, which makes it easy for the audience to find what they want to know. Again the page features gig dates and links at the bottom to social networking sites like myspace, bebo, facebook, flickr and lastfm. We see a boarder at the top, which changes from advertisements of the album Immersion to advertisements of a single on the album, The Island and it also changes to the torso and faces of Pendulum. The band has serious faces and are all wearing black leather jackets, which shows the image they’re trying to present to the public. They are trying to display a ‘cool’ laid back image and attract a target audience of males aged between 16 and 25.

By Chris Wilson

Website research and analysis

Chase and Status Website Homepage

CHASE AND STATUS
http://www.chaseandstatus.co.uk/
(This website design has now been updated)

Chase and status have decided to use a bright pink background, which is unlike other drum and bass artists, such as Sub Focus who has a dark background. The pink background could be signifying the upbeat vibrant feeling of listening to drum and bass. Again their site doesn’t focus on the artist image as on the homepage we only see a small image of their faces in the top right corner. The image of them looks computer generated and the artistic technique of graffiti is incorporated, which represents the urbanized side of their image. The layout of the site is quite simple as the homepage separates everything into 5 boxes, which makes it easy for the viewer to browse. Again we see tour dates and sponsors like facebook, youtube and myspace at the top. The site doesn’t tell us much about the artists, themselves, which tells us that the sites not used to attract new fans but to release dates and new songs for current fans by the lack of detail. This vibrant pink background is not what you expect to see for the target audience of males, so maybe the website designer is trying to challenge ideologies about the genre. The website is influenced by art forms like graffiti and this is incorporated into the spray painted background and the Chase and Status logo at the top of the page.

By Chris Wilson

Website Analysis and Research

Sub Focus Website Homepage

SUB FOCUS

http://www.myspace.com/subfocus

A well known UK drum and bass artist uses a distinct style to portray his image. As drum and bass is a form of rave music played in clubs, you can see this artist has tried to incorporate similar colours and lighting, which you would expect to see. The background of the site is black and you could relate this to the darkness that appears in night clubs. The bright colourful lights could be seen as a representation of UV lights that occur in nightclubs. As well as colour and lighting the logo at the top also includes the artist, Sub Focus hiding behind the CD shaped lights. This helps reinforce audience’s views on drum and bass artists because they usually have introvert personality images and are their presence in music videos, websites and other media forms are quite reserved. Throughout the website we also see a lot of tour dates, which is common for these types of artists as most of their work is more known from performances at events rather than albums. These elements of Sub Focus's website are very effective in displaying the artist’s image and we will use some of them to promote our artist.

By Chris Wilson