Digipak Cover Research

The digipak is quite appropriate for the genre and fits in with most of the conventions. The mise-en-scene follows the conventions as it uses computer generated text and and the spray paint effect added on are ways that the artists in this genre express them selves and use to sell their image. The image on the cd cover is incorperationg the design into the text, this along with the contrast between the bright and dark colours catches the audiences attention. The design on the digipak allows the artist to brand their product in their own style therefore making them recognisable and sell more copies.

This is at the other end of the scale to the previous digipak however it is still within the conventions of the genre. The layout matches the title as it is as though they are in space, they have also used simple font to focus the attention on the meaning of the image. Again there is a sharp contrast between the Dark and Bright colours used, this is intended to again put emphasis onto the picture as this makes it stand out. There is the use of computerised images which is quite recognisable of this genre. This also is away for the artists to sell themselves as it shows their creativity and allows people to connect and buy their cd.

This shows the computerised text again which is a big characteristic in the conventions of this genre. instead of using a black background they have gone for white this is another way of making the audience  focus on the image. The image looks like he is handing you a pair of headphones as if to say go on listen to my music. The artist uses this to say go on buy it and you wont be disappointed. On the back they have took a segment of the image on the front and added a bright orange effect onto it this is to make it different and stand out, the use of bright colours is another convention.

Again have gone with the convention of the dark and bright colours to go with the genre and the use of computerised images to show their creativity and help market their brand. Layout keeps your attention and withe the use of images looks like they have used intertextual references to the production of the music. The use of imagery is as if the artist is saying look at what we can do creatively on this imagine our music, and they use this to sell their products.

Pendulum, the artist we are choosing, has gone for a slightly different style with this album cover they have kept to the use off dark colours but instead of using very bright colours they have used the dark blue slowly fading in to light blue, this adds a calming effect and this is the style that they have chosen in the album music as well. There is still computerised images and the text is computer text although not as extreme as the others. This is Pendulum branching out and attracting a wide range of audience while still keeping their old once.



We have took in all of these ideas and used them do create our own digipak, we are going to use the computerised images and text whilst using the contrasting colours we are going to add them more reduced to keep the calming look of Pendulums design. This will allow the audience to see our creativity and we will have our own individual ideas, to show that we are original which will help to market our product. The layout will be interesting to captivate the audience and the font will bee in a graffiti style for the song title to go along with the conventions.

Danny Rankin