Website research and analysis

Chase and Status Website Homepage

CHASE AND STATUS
http://www.chaseandstatus.co.uk/
(This website design has now been updated)

Chase and status have decided to use a bright pink background, which is unlike other drum and bass artists, such as Sub Focus who has a dark background. The pink background could be signifying the upbeat vibrant feeling of listening to drum and bass. Again their site doesn’t focus on the artist image as on the homepage we only see a small image of their faces in the top right corner. The image of them looks computer generated and the artistic technique of graffiti is incorporated, which represents the urbanized side of their image. The layout of the site is quite simple as the homepage separates everything into 5 boxes, which makes it easy for the viewer to browse. Again we see tour dates and sponsors like facebook, youtube and myspace at the top. The site doesn’t tell us much about the artists, themselves, which tells us that the sites not used to attract new fans but to release dates and new songs for current fans by the lack of detail. This vibrant pink background is not what you expect to see for the target audience of males, so maybe the website designer is trying to challenge ideologies about the genre. The website is influenced by art forms like graffiti and this is incorporated into the spray painted background and the Chase and Status logo at the top of the page.

By Chris Wilson