Website Analysis and Research

Sub Focus Website Homepage

SUB FOCUS

http://www.myspace.com/subfocus

A well known UK drum and bass artist uses a distinct style to portray his image. As drum and bass is a form of rave music played in clubs, you can see this artist has tried to incorporate similar colours and lighting, which you would expect to see. The background of the site is black and you could relate this to the darkness that appears in night clubs. The bright colourful lights could be seen as a representation of UV lights that occur in nightclubs. As well as colour and lighting the logo at the top also includes the artist, Sub Focus hiding behind the CD shaped lights. This helps reinforce audience’s views on drum and bass artists because they usually have introvert personality images and are their presence in music videos, websites and other media forms are quite reserved. Throughout the website we also see a lot of tour dates, which is common for these types of artists as most of their work is more known from performances at events rather than albums. These elements of Sub Focus's website are very effective in displaying the artist’s image and we will use some of them to promote our artist.

By Chris Wilson