Pendulum Website Home Page

Pendulum

http://www.pendulum.com/

The layout of pendulums website is a lot more organised than chase and status and Sub Focus’s websites. We see a consistent blend of colours that relate to the album cover of Immersion. The use of the sea is a reference in their music videos, such as Witchcraft and watercolours. At the top is a bar containing the page names. They’re in a similar bold font and capital letters, which makes it easy for the audience to find what they want to know. Again the page features gig dates and links at the bottom to social networking sites like myspace, bebo, facebook, flickr and lastfm. We see a boarder at the top, which changes from advertisements of the album Immersion to advertisements of a single on the album, The Island and it also changes to the torso and faces of Pendulum. The band has serious faces and are all wearing black leather jackets, which shows the image they’re trying to present to the public. They are trying to display a ‘cool’ laid back image and attract a target audience of males aged between 16 and 25.

By Chris Wilson